Saturday, May 29, 2010

Itsy Bitsy Teeny Weenie

In honor of Memorial Day weekend here is a little history lesson for you...
The "Bikini"

The bikini was invented and launched almost simultaneously by two French fashion designers: Jacques Heim and Louis Reard. Heim was a swimsuit designer who had created a two-piece suit to be sold in his beach shop in Cannes. He marketed the swimsuit as the “Atome,” (named for its small size and meant to be compared with the atom, the smallest particle of matter yet known). The same summer of 1946 in which Heim was introducing his “Atome,” Louis Reard was creating his own similar, two-piece swimsuit. He named and marketed his swimsuit as the bikini, proclaiming that it was “smaller than the smallest bathing suit in the world.” Reard christened his swimsuit the bikini in honor of post-WWII, experimental atomic bombs being detonated in the South Pacific, near the Bikini Reef. The bikini soon superseded the “Atome” as the official appellation of the two-piece swimsuit. The bikini received its first official induction into swimwear fashion on July 5, 1946 when French model Micheline Bernardini paraded onto the runway in it at a poolside fashion show in Paris. A number of American correspondents responsible for reporting the fashion show were both shocked and titillated by the model’s skimpy attire. While many Americans believed the bikini was simply too scandalous for virtuous American women to adopt, the bikini would make its debut into American fashion only one year later.
What bikini will you be sporting this weekend?


30 comments:

  1. Oh I love fashion history! I'm glad "bikini" stuck instead of "atome" ha! xx

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  2. Love this history lesson so interesting! Glad I found your blog!

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  3. 生命中最美麗的報償之一便是幫助他人的同時,也幫助了自己。 ..................................................

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  4. Hi darling! I loved reading about the history of the history of the bikini!

    I also wanted to let you know that you won my giveaway! Send me an email with your mailing address and I'll get your package on its way to you ASAP!

    Hope you are having a wonderful day!

    ~Elizabeth

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  5. How did I ever miss this post?!?! Fascinating :) Can you imagine if we were calling them Atomes? Blech.

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  6. 一定要保持最佳狀況呦,加油!!!期待你發表的新文章!.................................................................

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  7. 來給你加油打氣!!!保重!!!.................................................................                           

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  8. 向著星球長驅直進的人,反比踟躕在峽路上的人,更容易達到目的。............................................................

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  9. 教育的目的,不在應該思考什麼,而是教吾人怎樣思考............................................................

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  10. Love the entry, darling! xoxoxo

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  11. 河水永遠是相同的,可是每一剎那又都是新的。........................................

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